Firearms training, self-defense courses, and original shows from former Army Ranger John Lovell and a team of field-tested instructors. Stream anywhere. Train on your schedule.
Each course builds on the last. From first-time gun owner to room-clearing operator, there is a clear path forward. No fluff. No ego. Just competence.
Course 01
Safety, range etiquette, fundamentals of fire, drawstroke, clearing stoppages, and the warrior mindset. Where every protector starts.
Course 02
Cover and concealment, concealed carry considerations, fighter mindset, and movement. The bridge from range shooter to real-world capable.
Course 03
Shooting and thinking under stress. Fighting from concealment, one-handed operation, hand-to-hand integration. Pressure-tested competence.
Course 04
Weapon operation, accessories, fundamentals of fire, rapid target acquisition, target transitions, and clearing stoppages.
Course 05
Movement, cover, alternate body positions, scenario-based stress fires. Building the fighting rifleman one drill at a time.
Course 06
Rifle-to-pistol transitions, shooting while moving, unconventional positions. Then stress-testing every skill under pressure.
The WarPoet Network is a complete platform: courses, original shows, live interactions, and a community of people who train for the same reasons you do.
Pistol, rifle, long-range shooting, competitive shooting, and specialty tactical training. Complete curricula taught by John Lovell, Ryan Cleckner, Shane Coley, and certified WPS instructors.
A growing library of original series you will not find on YouTube. Produced without platform restrictions, without censorship, without ads.
Every week, John Lovell takes questions from members live. Training questions, gear questions, life questions. Direct access to the instructor.
Forums where members share training notes, range reports, and support each other. This is the inner ring of Warrior Poet Society. People who train for higher purpose.
Member-supported. Ad-free. The content that gets demonetized or suppressed on mainstream platforms lives here, uncut and uncensored.
iOS, Android, Apple TV, Roku, Amazon Fire, web browser. Train on the couch. Train at the range. Train on the road.
Unlimited access to every course, every show, and every live session. Plus free bonus guides to accelerate your first 30 days.
Join the SocietyUnlimited access to every course, every show, every live session. One membership. No hidden fees. Cancel anytime.
Here's who built it, and why.
Full-Service Paid Growth for Founder-Led Brands
I run Facebook and Instagram ads for founder-led education businesses.
My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.
I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Warrior Poet Society checks every box.
Not hypothetical. Not from three years ago. These happened in the last few months.
New York Times Bestseller. Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.
$1M in 11 Days. Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.
Sold Out a Live Event, Pro Bono. Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.
Brought a Dead Funnel Back to 4x ROAS. A client's ads had completely stopped working for months. I built a new offer and rewrote the sales page from scratch. Now profitably running at 4x return to cold traffic.
How I Work
I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.
I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.
Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.
Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.
Compliant with Meta's policies on firearms-related content. Focused on training, education, and community. This is one concept. I have dozens.
Great ads need a great offer behind them. These are subscriber bonuses I would create for Warrior Poet Society, ready to hand to new members the moment they sign up.
These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.
A self-evaluation checklist across 6 categories: firearms proficiency, medical/trauma response, physical fitness, situational awareness, home security, and family emergency plan. Scored 1-5, with specific WPSN training modules recommended for each gap.
Printable PDF, 4 pages, self-scoring
A room-by-room walkthrough for hardening your home: entry points, lighting, safe room setup, communication plan, medical supply staging, and legal considerations by state. Practical. Non-paranoid. The kind of thing a responsible gun owner prints and discusses with their spouse.
Digital guide, 18 pages, illustrated
A structured 1-hour range session guide for 3 skill levels (beginner, intermediate, advanced). Specific drills, round counts, target setups, and scoring criteria. Turns an aimless range trip into deliberate practice. Use it with a phone propped on the bench.
Printable PDF, single-page per level, field-ready
These are concepts I would build and deliver as part of the engagement, designed to increase member perceived value and drive signups from day one.
One membership. Full access. Plus bonus guides built to make your first month count.