This is not your current website. I built a spec redesign of your training membership page to show what paid traffic should land on. Skip to who I am and why
Who built this and why
Warrior Poet Society

Train Like Your Family Depends On It. Because they do.

Firearms training, self-defense courses, and original shows from former Army Ranger John Lovell and a team of field-tested instructors. Stream anywhere. Train on your schedule.

9+ Full Courses
500+ Training Hours
6 Platforms
Sign up today and get free
  • The Protector's Readiness Assessment (self-scoring PDF)
  • The Home Defense Blueprint (18-page illustrated guide)
  • The Range Day Playbook (structured drill sheets by level)
Pistol training course Rifle training course Room clearing training
1.3M+
YouTube Subscribers
163M+
Total Views
2nd Ranger
Battalion Veteran
WSJ
Bestselling Author

Structured Training That Builds Real Skill

Each course builds on the last. From first-time gun owner to room-clearing operator, there is a clear path forward. No fluff. No ego. Just competence.

Pistol 1 training Course 01
Foundation

Pistol 1

Safety, range etiquette, fundamentals of fire, drawstroke, clearing stoppages, and the warrior mindset. Where every protector starts.

Pistol 2 training Course 02
Intermediate

Pistol 2

Cover and concealment, concealed carry considerations, fighter mindset, and movement. The bridge from range shooter to real-world capable.

Pistol 3 training Course 03
Advanced

Pistol 3

Shooting and thinking under stress. Fighting from concealment, one-handed operation, hand-to-hand integration. Pressure-tested competence.

Rifle 1 training Course 04
Foundation

Rifle 1

Weapon operation, accessories, fundamentals of fire, rapid target acquisition, target transitions, and clearing stoppages.

Rifle 2 training Course 05
Intermediate

Rifle 2

Movement, cover, alternate body positions, scenario-based stress fires. Building the fighting rifleman one drill at a time.

Rifle 3 training Course 06
Advanced

Rifle 3

Rifle-to-pistol transitions, shooting while moving, unconventional positions. Then stress-testing every skill under pressure.

More Than Training Videos

The WarPoet Network is a complete platform: courses, original shows, live interactions, and a community of people who train for the same reasons you do.

01 / Training

Full-Length Courses

Pistol, rifle, long-range shooting, competitive shooting, and specialty tactical training. Complete curricula taught by John Lovell, Ryan Cleckner, Shane Coley, and certified WPS instructors.

02 / Shows

Original Content

A growing library of original series you will not find on YouTube. Produced without platform restrictions, without censorship, without ads.

03 / Live

Weekly Live Call-In

Every week, John Lovell takes questions from members live. Training questions, gear questions, life questions. Direct access to the instructor.

04 / Community

The Brotherhood

Forums where members share training notes, range reports, and support each other. This is the inner ring of Warrior Poet Society. People who train for higher purpose.

05 / Freedom

No Big Tech Censorship

Member-supported. Ad-free. The content that gets demonetized or suppressed on mainstream platforms lives here, uncut and uncensored.

06 / Anywhere

Every Device You Own

iOS, Android, Apple TV, Roku, Amazon Fire, web browser. Train on the couch. Train at the range. Train on the road.

WPSN on all devices

Ready to Start Training?

Unlimited access to every course, every show, and every live session. Plus free bonus guides to accelerate your first 30 days.

Join the Society
Includes 3 free subscriber bonuses

Your Training Starts Today

Unlimited access to every course, every show, every live session. One membership. No hidden fees. Cancel anytime.

Monthly
$9.99
per month, cancel anytime
  • All training courses, unlimited streaming
  • Original shows and exclusive content
  • Weekly live call-in with John Lovell
  • Community forums and brotherhood
  • All devices, all platforms
Start Monthly

That was a redesign of your membership page based on another page I made that generates $4 for every dollar spent.

Here's who built it, and why.

Vincent Nguyen

Vincent Nguyen, Growth Ninja

Full-Service Paid Growth for Founder-Led Brands

I run Facebook and Instagram ads for founder-led education businesses.

My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.

I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Warrior Poet Society checks every box.

Since January 2026

Not hypothetical. Not from three years ago. These happened in the last few months.

New York Times Bestseller. Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.

New York Times Bestseller

$1M in 11 Days. Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.

$977,607 in sales from Jan 1-12, 2026

Sold Out a Live Event, Pro Bono. Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.

ROAS results and client testimonial for sold-out live event

Brought a Dead Funnel Back to 4x ROAS. A client's ads had completely stopped working for months. I built a new offer and rewrote the sales page from scratch. Now profitably running at 4x return to cold traffic.

Sales page rebuild with 4.50x ROAS
11+
Years Running Ads
Full-time, not a side gig
5+ yrs
Avg. Client Retention
Longest client since 2017. People stay because the math works.

How I Work

100% Performance-Based. Since January 2015.

I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.

You Cover the Ad Spend. I Earn My Keep.

I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.

Full-Service. Not Just Ads.

Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.

You Keep Everything. No Strings.

Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.

This Is What Your Facebook Ads Would Look Like

Compliant with Meta's policies on firearms-related content. Focused on training, education, and community. This is one concept. I have dozens.

WPS
Warrior Poet Society
Sponsored
...
Most people who own a firearm have never taken a single class. They bought the gun. Maybe took it to the range once or twice. It sits in a safe or a nightstand drawer. Here is the problem: owning a tool and knowing how to use it under pressure are two completely different things. Warrior Poet Society Network gives you structured firearms training from former Army Ranger John Lovell. Pistol, rifle, concealed carry, home defense. Full courses you can stream on any device, on your schedule. $9.99/month. Start with Pistol 1. See where it takes you.
Firearms training scene
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I Do Not Just Drive Traffic. I Build the Offer.

Great ads need a great offer behind them. These are subscriber bonuses I would create for Warrior Poet Society, ready to hand to new members the moment they sign up.

These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.

Bonus 1 Free

The Protector's Readiness Assessment

A self-evaluation checklist across 6 categories: firearms proficiency, medical/trauma response, physical fitness, situational awareness, home security, and family emergency plan. Scored 1-5, with specific WPSN training modules recommended for each gap.

Printable PDF, 4 pages, self-scoring

Bonus 2 Free

The Home Defense Blueprint

A room-by-room walkthrough for hardening your home: entry points, lighting, safe room setup, communication plan, medical supply staging, and legal considerations by state. Practical. Non-paranoid. The kind of thing a responsible gun owner prints and discusses with their spouse.

Digital guide, 18 pages, illustrated

Bonus 3 Free

The Range Day Playbook

A structured 1-hour range session guide for 3 skill levels (beginner, intermediate, advanced). Specific drills, round counts, target setups, and scoring criteria. Turns an aimless range trip into deliberate practice. Use it with a phone propped on the bench.

Printable PDF, single-page per level, field-ready

These are concepts I would build and deliver as part of the engagement, designed to increase member perceived value and drive signups from day one.

Everything You're Getting

One membership. Full access. Plus bonus guides built to make your first month count.

9+ Full Training Courses (Pistol, Rifle, Tactical) Core $497
Original Shows and Exclusive Content Core $197
Weekly Live Call-In with John Lovell Core $297
Community Forums and Brotherhood Access Core $97
Stream on Every Device (6 Platforms) Core Included
The Protector's Readiness Assessment Bonus $29
The Home Defense Blueprint Bonus $39
The Range Day Playbook Bonus $19
Total Value $1,175
Your membership price
$9.99/mo
or $99.99/year (save 2 months)
Join the Society

Let's Talk

No pitch decks. No high-pressure calls.

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